The design world is getting faster and faster every year. Why? There are a couple of reasons. One is that the recent design tool revolution made our workflows much easier and faster. The last few years were also the advent of design systems, or even design libraries and components. We also have a lot of existing knowledge of what works well, so in many cases, we can use these safe patterns to come up with design solutions much faster.

Itisn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.